search signals | SEO the /ha(rd|cker)/ way

SEO Analytics Tutorials

Understanding where you are and where you’re going is equally or more important than just improving your overall SEO. By properly instrumenting your site, you’ll have a much better idea of what your SEO improvements are doing, where they’re most effective, and by how much.

This allows you then to make data informed decisions, which hopefully saves you time from iterating on things that don’t move the needle.